I am always amazed that weeds manage to grow in narrow expansion joints and cracks in concrete. Even during long periods without much rain and in the face of frequent spraying with herbicide, new weeds still seem to find a way to pop up in concreted areas.

Although nobody likes weeds, they do provide one example of how it is possible to adapt to difficult conditions and find a niche for yourself.  In the case of Common Ground Property Services, our niche is common area cleaning and gardening for body corporate clients.

The body corporate market is very hard to crack, but with our skill set and experience we can make it work for us. This means that we need:

1. patience

2. to communicate clearly and frequently with our body corporate clients

3. to enjoy doing a wide variety of different tasks daily

4. to be flexible and very organised

5. to buy and maintain quality equipment.

Finding a niche for yourself can be difficult. However, if you know what you like and are good at, and have a well researched business plan, you are well on your way.

Once you’ve identified your niche you must be committed to making it work. Just like the weeds need to deal with being sprayed with herbicide, all niche markets present their own challenges that need to be overcome (or possibly turned into opportunities…).

Good luck!